1:11 minutes

Like a lot of young people in the early \'70s, John Mackey was a free-spirited college student searching for meaning and purpose. While his parents pushed for a more traditional career path, John, who was living in Austin, Texas, at the time, realized he would never fulfill his true calling until he followed his heart. At age 23, he dropped out of college, joined a co-op, grew his beard long and became a vegetarian, and it was during this time that he discovered his love for natural foods. Watch as John explains how Whole Foods Market was born.

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